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Posts Tagged ‘
Tablet market’

Smaller Tablet Form-Factor Could Outsell Larger Slates in 2013

Data from Display Search forecasts that iPad mini and its ilk can outpace the large tablets in sales this year. Attractive prices and the ability to hold the device in one hand are the key factors in driving up smaller tablet sales. iPad mini is already a dominant force in the smaller tablet market and would help propel the market this year.

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01 Mar, 2013
Prashanth Shantharam
IDC Ups Tablet Shipment Forecasts for 2H, 2011

Market research firm, IDC, states that global tablet shipments for the second half of 2011 would be 62.5 Million units; up from its previous estimates of 53.5 Million units. The burgeoning demand for tablets around the world has led to the re-forecast. The market showed a sequential quarter over quarter shipment growth of 88.9%, and 303.8% y-o-y. 

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14 Sep, 2011
Prashanth Shantharam

E-readers Growing at a Faster Clip than Tablets: Pew

According to a survey conducted by Pew Internet Research, e-readers such as Kindle and Nook surged from 6% to 12% in six months amongst U.S adults. Tablets in comparison have scaled from 5% to 8% in the last six months. 3% of the U.S adults own both e-readers and tablets, states Pew.

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28 Jun, 2011
Prashanth Shantharam
Gartner Predicts Tablets to Displace a Chunk of the PC Market

gartner-logoGartner cut its forecast of PC market growth from 17.9% to 14.3% for 2010, partly due to the rise of tablets. They revised their 2011 projections from 18.1% to 15.9% or 409 million units. They go onto state that media tablets are expected to displace around 10% of PC units by 2014. Consumers are embracing better on the go devices for content consumption (both tablets and smartphones) that could cause a significant dent to PC sales, according to Gartner.

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29 Nov, 2010
Prashanth Shantharam

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    "Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce.” -- Chetan Sharma State of Global Mobile Industry Report1H, 2011



  • Data Point


    AdMob Witnesses 8 Billion Tablet Ad Requests In November, 2011. 700% y-o-y growth

    The Mobile industry will go from 6 Billion connections today to more than 12 Billion by 2020

    Public IT Cloud Services Spending to Reach $72.9 Billion in 2015

    Only 0.5% of advertising dollars goes to mobile phones even though people spend more than 8% of their media time using them

    428.7M mobile phones shipped in Q2, 2011


    74% of app downloads in the U.S are from iOS & Android Devices


    Mobile Search Advertising can be a $2 Billion to $3 Billion Market in 2012



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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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