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Smartphone APps’

Average Smartphone App Consumes 10MB of Data/Hour

Virgin Business Media conducted a study on data consumption by apps in the U.K and reveals some interesting findings. They find that apps are driving mobile data growth, with some data hungry apps eating up nearly 100MB/Hour putting pressure on both the mobile networks and end user’s data allowance.

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20 May, 2011
Prashanth Shantharam
Location App Privacy Concerns Skew More Towards Female, Older Demos: Nielsen

Nielsen, reports that even though check-in services are getting popular, there still exists many users who are apprehensive to shout out/share their location data. Privacy concerns are more distinct among women app users and middle-aged to older population. Check out Nielsen’s data points below

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22 Apr, 2011
Prashanth Shantharam

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    "Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce.” -- Chetan Sharma State of Global Mobile Industry Report1H, 2011

  • Data Point

    AdMob Witnesses 8 Billion Tablet Ad Requests In November, 2011. 700% y-o-y growth

    The Mobile industry will go from 6 Billion connections today to more than 12 Billion by 2020

    Public IT Cloud Services Spending to Reach $72.9 Billion in 2015

    Only 0.5% of advertising dollars goes to mobile phones even though people spend more than 8% of their media time using them

    428.7M mobile phones shipped in Q2, 2011

    74% of app downloads in the U.S are from iOS & Android Devices

    Mobile Search Advertising can be a $2 Billion to $3 Billion Market in 2012

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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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