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PC Market’

PC Market to be Cannibalized by Tablets: Goldman Sachs

Nearly 35% of PC’s market share would be eroded this year, owing to the surge of the tablet market, says Goldman Sachs. They state that the tablet market led by iPad would reshuffle profits in the computing industry currently having Microsoft and Intel as incumbents.

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21 Apr, 2011
Prashanth Shantharam
Mobile Computing Growth Contributes to Global PC Market Contraction

IDC states global PC shipments shrunk by 3.2% in Q1 2011, on a year-over-year basis. Although myriad factors are the reasons for the contraction, it appears the growth of mobile and tablet computing are chief contributors to the shrinkage.

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14 Apr, 2011
Prashanth Shantharam

Gartner Predicts Tablets to Displace a Chunk of the PC Market

gartner-logoGartner cut its forecast of PC market growth from 17.9% to 14.3% for 2010, partly due to the rise of tablets. They revised their 2011 projections from 18.1% to 15.9% or 409 million units. They go onto state that media tablets are expected to displace around 10% of PC units by 2014. Consumers are embracing better on the go devices for content consumption (both tablets and smartphones) that could cause a significant dent to PC sales, according to Gartner.

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29 Nov, 2010
Prashanth Shantharam

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  • Quote Hanger

    "Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce.” -- Chetan Sharma State of Global Mobile Industry Report1H, 2011



  • Data Point


    AdMob Witnesses 8 Billion Tablet Ad Requests In November, 2011. 700% y-o-y growth

    The Mobile industry will go from 6 Billion connections today to more than 12 Billion by 2020

    Public IT Cloud Services Spending to Reach $72.9 Billion in 2015

    Only 0.5% of advertising dollars goes to mobile phones even though people spend more than 8% of their media time using them

    428.7M mobile phones shipped in Q2, 2011


    74% of app downloads in the U.S are from iOS & Android Devices


    Mobile Search Advertising can be a $2 Billion to $3 Billion Market in 2012



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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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