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Nielsen’

Apps Trumps Mobile Web Usage for Android Users: Nielsen

According to Nielsen Analytics, where data is collected from on-device meters installed in smartphones, Android users prefer apps over mobile web. In nearly an hour spent on their smartphone by Android users on average per day, the ratio skews apps to web. Nearly 40 minutes is consumed by apps and 20 minutes is for web usage.

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19 Aug, 2011
Prashanth Shantharam
Smartphone Data Deluge Gains Momentum as Costs Plunge: Nielsen

Nielsen finds there is no stopping the ‘mobile data tsunami’, as U.S average smartphone data consumption rises by 89% year on year. The cost for data has dropped by nearly half from 14c to 8c per MB. And no surprise this, this data surge is fuelled by app heavy smartphone O.S such as Android and iOS

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18 Jun, 2011
Prashanth Shantharam

Android Leads Smartphone Market Share and Data Consumption in U.S: Nielsen

Nielsen’s latest numbers finds Android maintaining the pole position in the U.S smartphone market garnering a 36% share followed by Apple iOS (26%) and RIM Blackberry OS (23%). Another interesting finding from their study is that Android users are the most data hungry, consuming 582MB/month on an average.

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01 Jun, 2011
Prashanth Shantharam
Android Edges Past iPhone as the Most Desired Smartphone: Nielsen

Nielsen’s Who is the most wanted smartphone study, reveals Android as the top dog on the most desired, recent sales and installed base fronts. The survey results show that 31% of the users wanted Android as their next smartphone with Apple at 30% and RIM Blackberry at 11% following suit.

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27 Apr, 2011
Prashanth Shantharam
U.S Smartphone Penetration Deepens, Android Outsells iPhones: Nielsen

nielsen_logoSmartphones are on its ascendancy, and Nielsen points to the fact that the segment has grown by 9 percentage points (y-o-y) to claim a 25% share in the U.S mobile market for Q2, 2010. Nielsen predicts smartphones to outpace the feature phone market in the U.S by end 2011. For the first time on paper, Android devices have outsold iPhones in the U.S. Android now holds 27% of the smartphone market share and leads Apple at 23% share as of Q2, 2010

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03 Aug, 2010
Prashanth Shantharam
Mobile Video Consumption on the Rise

mobile videoNielsen’s new ‘Three Screens’ quarterly, reports that mobile video consumption particularly on smartphones has grown at the rate of 51.2% year over year. The report also dispels the misconception that teens consume more video than adults. It says that over half of mobile video consumers (55%) are adults in the demo of 25-49

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12 Jun, 2010
Prashanth Shantharam
Popularity of Mobile Apps will only Grow: Nielsen

nielsen_logoNielsen’s latest ‘state of the apps’ report predicts that the ‘popularity of mobile apps will only grow’ in the future with smartphones set to overtake feature phones in the U.S next year. Nielsen states that 21% of U.S wireless subscribers in Q4, 09 owned a smartphone. They find that gaming apps, both free and paid is the most downloaded app category followed by social networking, news & weather, maps and music. Also, according to Nielsen, the popularity of Facebook, Google maps & Weather channel apps are high across all smartphones.

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03 Jun, 2010
Prashanth Shantharam

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    "Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce.” -- Chetan Sharma State of Global Mobile Industry Report1H, 2011



  • Data Point


    AdMob Witnesses 8 Billion Tablet Ad Requests In November, 2011. 700% y-o-y growth

    The Mobile industry will go from 6 Billion connections today to more than 12 Billion by 2020

    Public IT Cloud Services Spending to Reach $72.9 Billion in 2015

    Only 0.5% of advertising dollars goes to mobile phones even though people spend more than 8% of their media time using them

    428.7M mobile phones shipped in Q2, 2011


    74% of app downloads in the U.S are from iOS & Android Devices


    Mobile Search Advertising can be a $2 Billion to $3 Billion Market in 2012



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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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