Bernstein projects a comparison of desktop and mobile queries share over the next four years. From a 70/30 split in favor of Desktop by end of this year, mobile queries would surge consistently to an almost 50/50 split in 2015. By 2016, mobile search would have the majority of the search market share with a 53% stake.

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Google unveiled a slew of new search features to enhance the mobile search experience. Users can look up nearby places with icons such as restaurants, coffee, bars added at the bottom of the search page. Search has also gotten a whole lot faster with the search query builder, and a map that displays your current location in reference to the nearby places.

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Verizon customers (only currently) in the U.S could avail the new Bing app on their Android phone. The app is stacked with features such as search on images, movies, news, maps and directions. The map feature is interesting; along with directions it also provides the user traffic and satellite views. The app also has a local business search layer baked into it, although not as robust as a Yelp but it could help with the essentials such as finding a grocery or flower store.

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Pingdom, released a report on global mobile market share based on Statcounter data and Google has hit home with a staggering 98.29% of global search market share. Yahoo comes in a distant second with 0.81% and Bing at an even further 0.46%. The data is based on global visitor statistic of over 3 million sites.

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Besides leading the internet search market in China, Chinese giant search engine Baidu is set to dominate the mobile search market in China too. Analysys International, a research firm reports that Baidu’s share rose from 29.3% to 34.3% quarter over quarter (Q2 vs. Q1) with respect to mobile searches for any company in China. They also state that Google’s share dropped 5 percentage points to 12.3% from the previous quarter and lags Baidu and local search provider Easou in terms of overall rankings.

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TechCrunch cited un-named sources who say that Bing would replace Google as the default search provider in the upcoming iPhone OS4. But Boomtown’s post points out that Microsoft is in talks with Apple for Bing to be merely an option and not a replacement to Google search on the new iPhone.

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Google simultaneously rolled out the new look for their search results for both desktop and mobile search. The new mobile search is optimized for Android and iPhone platforms and is available currently for users in the U.S only. Users can refine their search by just a tap of a single button on the results page that drops down a menu with several options.

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Google Vice President of Engineering, Vic Gundotra, at a webcast said that the company has ‘Bet Big on Mobile’. It expects significant growth in its array of mobile services, with traffic of its core product, mobile search, witnessing a 5x increase over the last two years. Google Maps too has seen massive traction with nearly 50 million active users. Eventually, he said that Google will optimize all of its services for the Mobile Platform.

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