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Mobile data Usage’

Smartphone Data Deluge Gains Momentum as Costs Plunge: Nielsen

Nielsen finds there is no stopping the ‘mobile data tsunami’, as U.S average smartphone data consumption rises by 89% year on year. The cost for data has dropped by nearly half from 14c to 8c per MB. And no surprise this, this data surge is fuelled by app heavy smartphone O.S such as Android and iOS

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18 Jun, 2011
Prashanth Shantharam
Android Leads Smartphone Market Share and Data Consumption in U.S: Nielsen

Nielsen’s latest numbers finds Android maintaining the pole position in the U.S smartphone market garnering a 36% share followed by Apple iOS (26%) and RIM Blackberry OS (23%). Another interesting finding from their study is that Android users are the most data hungry, consuming 582MB/month on an average.

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01 Jun, 2011
Prashanth Shantharam

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    "Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce.” -- Chetan Sharma State of Global Mobile Industry Report1H, 2011

  • Data Point

    AdMob Witnesses 8 Billion Tablet Ad Requests In November, 2011. 700% y-o-y growth

    The Mobile industry will go from 6 Billion connections today to more than 12 Billion by 2020

    Public IT Cloud Services Spending to Reach $72.9 Billion in 2015

    Only 0.5% of advertising dollars goes to mobile phones even though people spend more than 8% of their media time using them

    428.7M mobile phones shipped in Q2, 2011

    74% of app downloads in the U.S are from iOS & Android Devices

    Mobile Search Advertising can be a $2 Billion to $3 Billion Market in 2012

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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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