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mobile data consumption’

U.S Teens Triple Their Data Consumption The Past Year: Nielsen

Nielsen, finds that U.S teens have more than tripled their data consumption in the past year (Q3, 2010 to Q3, 2011). Texting the top activity they indulge in and lead all the other demos by a mile. Voice usage is on the decline for teens, as messaging is ‘faster, easier and more fun’ for them.

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15 Dec, 2011
Prashanth Shantharam
iPads Devour 400% More Wi-Fi Data than Average Mobile Devices

Cloud networking firm, Mareki, finds that iPads eat up a significantly higher chunk of data than average mobile devices such as iPhone, iPod and Android. They surveyed more than 100K devices accessing various Wi-Fi networks in the U.S to come up with the findings.

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24 Jun, 2011
Prashanth Shantharam

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    "Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce.” -- Chetan Sharma State of Global Mobile Industry Report1H, 2011

  • Data Point

    AdMob Witnesses 8 Billion Tablet Ad Requests In November, 2011. 700% y-o-y growth

    The Mobile industry will go from 6 Billion connections today to more than 12 Billion by 2020

    Public IT Cloud Services Spending to Reach $72.9 Billion in 2015

    Only 0.5% of advertising dollars goes to mobile phones even though people spend more than 8% of their media time using them

    428.7M mobile phones shipped in Q2, 2011

    74% of app downloads in the U.S are from iOS & Android Devices

    Mobile Search Advertising can be a $2 Billion to $3 Billion Market in 2012

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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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