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In App Ads’
Mobclix August Index Highlights Mobile App Ad Performance

mobclix-logoIn its ongoing series of monthly infographics, mobile ad exchange network Mobclix published its August data which tracks the performance of mobile in-app adverts. The company rounds up data based on their analytics platform and the ad impressions served by them. In July this year, they kick-started the series by publishing data on iPad apps and adverts. For August, their focus is on varied mobile app ads and its metrics. Here is the pictorial capture of the stats and some key findings

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11 Sep, 2010
Prashanth Shantharam
Mobile Ad Company Medialets Closes $6M Series B

medialets-logoMedialets, a mobile ad startup best known for its ‘shakeable’ Dockers ad and other ‘in-app’ ads has raised $6M in a series B round. The round was led by its first round funders Foundry Group + DFJ Gotham and backed up by 500 Startups. The startup aims to utilize this money to ‘evolve the Medialets’ platform to meet the phenomenal demand for high-value mobile rich media’, thereby extending its reach beyond the current Apple and Android platforms.

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11 Aug, 2010
Prashanth Shantharam

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Global Mobile Ecosystem: State of Play

 
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    "Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce.” -- Chetan Sharma State of Global Mobile Industry Report1H, 2011



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    AdMob Witnesses 8 Billion Tablet Ad Requests In November, 2011. 700% y-o-y growth

    The Mobile industry will go from 6 Billion connections today to more than 12 Billion by 2020

    Public IT Cloud Services Spending to Reach $72.9 Billion in 2015

    Only 0.5% of advertising dollars goes to mobile phones even though people spend more than 8% of their media time using them

    428.7M mobile phones shipped in Q2, 2011


    74% of app downloads in the U.S are from iOS & Android Devices


    Mobile Search Advertising can be a $2 Billion to $3 Billion Market in 2012



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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends..Read More