Chomp, a search technology firm which enables native and web apps discovery to all users, published their inaugural monthly metrics report, called Chomp Charts. The October edition tracks top queries, top free and top paid apps, download intent + conversions and the most popular and highest rated apps for October. The key finding is that 84% of users search by app function than app name (16%)

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Borders is delving deeper into the mobile space with the launch of an eBook storefront and adding new apps for Android and Blackberry devices to download for free. They had recently launched their free app for the iOS platform and are now expanding their presence on multiple platforms. To spur initial demand, Borders is giving away 5 free eBooks from 9th July through 14th July.

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Distimo, the app store analytics firm reports that Google Android Market has the largest share of free apps amounting to 57% compared to other app stores during May, 2010 in the U.S. Palm App Catalogue, Apple App Store, Nokia Ovi, Blackberry App World, Windows Marketplace are the other app stores where paid apps far outweigh free apps, according to Distimo. They also note that more than half of mobile apps in most app stores barring Blackberry and Windows Marketplace are priced under USD 2.

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This two-fold report covers iPad unit sales and app count on the iPad app store. According to analyst Gene Munster from Piper Jaffray, Saturday sales of iPad ranges between 600,000 to 700,000 units. His initial forecast of 200,000-300,000 proved to be less than half of the first day tablets sold across America. In another statistic from Mobclix, a Mobile Ad Exchange, there are a total of 3122 apps and counting as on Monday morning. The paid to free apps ratio stood at 80-20.

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