Foursquare crossed another milestone recently by clocking a 10 Million user base, and have released an infographic that tracks the growth of FS since its inception. On the iPhone app, they eliminated some friction from the check-in process, by adding a new check-in button at the screen footer, enabling users to check-in without going through places as before.

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comScore’s latest study on mobile social network check-ins finds that 17.6% of U.S smartphone owners use check-in services such as Foursquare, Facebook, Gowalla etc. A total of 16.7M mobile users (feature + smartphone) have used check-in services, where over 75% of such check-ins comes from smartphone users.

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Foursquare launched its Version 2.0 of its popular app with interesting features today. It’s currently live only on iPhone, with Android+Blackberry Foursquare 2.0 apps in the pipeline. The Tips and To-Do features have been decoupled and shows up separately on the app’s navigational bar below and could be found on other screens too such as check-ins. Foursqaure also launched an easy to embed ‘Add to Foursquare’ button that links what the user finds on the web to their To-Do lists.

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Facebook today launched its much awaited geo-location feature called ‘Places’ at its Palo Alto HQ. Current location stars such as Foursquare, Gowalla, Booyah and Yelp are partnering with FB on this endeavor. The Places feature is being rolled out currently on the iPhone app and via touch.facebook.com accessed through any powerful mobile browser for users in the U.S initially, and phasing into new geographies soon. With this feature, Facebook users could ‘check-in’ to share their location with fiends, find if their friends are around them, tag friends and location on status updates and learn about new locations.

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CNet, reports that Facebook’s much awaited ‘check-in’ feature is racing towards an imminent launch, possibly within weeks. This would be the first time the social networking giant makes its foray into the geolocation space, taking on startups such as Foursquare, Gowalla and Loopt among others. Dubbed currently as ‘Facebook Places’, the product according to CNet is ‘going to take the form of an application programming interface (API) for third-party companies on the Facebook developer platform, integrating existing “check-in” start-ups more deeply into the massive social-networking service and in turn permitting location-aware data to become a part of existing platform applications.’

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Forrester’s report on Location Based Social Networks (LBSNs as they put it) finds that a surprisingly small number of people are aware of geo-location apps such as foursquare and Gowalla. Despite the positive press these apps are receiving as well as traction (foursquare recently added its 2 millionth user), 84% of the people surveyed were not aware of such apps.

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Just a few days post the USD 20 Mil Series B funding; Foursquare announced another milestone of 1 Million check ins per day. Foursquare’s growth rate has been phenomenal and is adding around 15k users per day totaling to a user base of 1.8 million. The company has also been closing deals to partner with big brands such as Pepsi, Starbucks, Jimmy Choo and Dominos. The location service is now beginning to see adoption and usage by low tech savvy users.

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White hot geo location startup Foursquare closed a $20 million in Series B funding led by Andreessen Horowitz along with current investors Union Square Ventures and O’Reilly AlphaTech Ventures. The company ‘s pre money valuation stands at a staggering $95 million. The VC’s investment reasons were that Foursquare has a great founder + CEO in Dennis Crowley, who is the creator and custodian of the company + product vision, along with an excellent product and the opportunities in the burgeoning LBS marketplace.

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Foursquare is bringing out simple stickers that store owners could display on their windows to increase stickiness (pardon the bad pun) with their customers. This move bolsters Foursquare’s strategy to be more business friendly in ramping up local merchant numbers. These stickers have straight messages that say “Check-in Here on Foursquare” and “Foursquare Special Here.”

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