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Smaller Tablet Form-Factor Could Outsell Larger Slates in 2013
By: Prashanth Shantharam  |  1, March 2013

Data from Display Search forecasts that iPad mini and its ilk can outpace the large tablets in sales this year. Attractive prices and the ability to hold the device in one hand are the key factors in driving up smaller tablet sales. iPad mini is already a dominant force in the smaller tablet market and would help propel the market this year.

Display search states

“Shipments of 9.7” tablet PC panels collapsed, falling from 7.4 to 1.3M, while 7” and 7.9” panel shipments grew rapidly, from 12 to 14M. Shipments of 10.1” panels grew only slightly. The January panel shipment data may be an indicator for 2013, starting with Apple’s product mix shift. As we noted in December, Apple had planned to sell 40M iPad minis (7.9”) and 60M iPads (9.7”) in 2013. However, the reality seems to be the reverse, as the iPad mini has been more popular than the iPad. We now understand that Apple may be planning to sell 55M iPad minis (7.9”) and 33M iPads (9.7”) in 2013.”

Post iPad mini’s launch Tim Cook, Apple’s CEO had said ” Customers around the world love the new iPad mini and fourth generation iPad. We set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.”

The graph below captures the tablet panel shipments between Dec. 2012 and Jan. 2013 (in millions of units), and the contrasting sales numbers between smaller and larger tablets.

Image Credit: Techradar

Content Credit: Displaysearchblog

  

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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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