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iPad Growth Will Outpace iPhone: JiWire
By: Prashanth Shantharam  |  12, April 2010

ipad-vs-iphone-2-1264623446JiWire, a mobile audience media company that delivers ads onto your mobile devices over wi-fi, claims to have seen about 5,000 unique sessions from iPad users in public WiFi venues in under 24 hours after the tablet made its debut. According to JiWire, 23% of all mobile wi-fi consumers intend to buy an iPad within a year.

They believe the popularity of wi-fi enabled ipads would be much higher than the yet to be launched 3G. On the first day of the launch of iPad, JiWire pulled their data of network traffic to check how many ipads connected to their national networks of airports, hotels & cafes. Following were its key findings.

4,921 unique sessions from iPad users connecting to our Public Wi-Fi channel
• 22.6% connecting in hotels
• 37.4% connecting in cafes
• 34.8% connecting in airports
• Top 5 DMA’s include New York, San Francisco, Los Angeles, Boston & Chicago, accounting for 33.4% of new iPads connecting

JiWire believes the iPad will grow at a greater pace than the iPhone did as a result of consumers wanting more bandwidth over WiFi. But the company doesn’t think that the iPad would replace or substitute a mobile device or a laptop. The ipad would be a device to get ‘entertainment content on the go’. 850 respondents randomly selected across JiWire’s media channel were surveyed on their iPad acquisition plans and ‘an exciting 23% plan to buy an iPad in the next 12 months!

JiWire adds that, ‘Weather, news, travel, social networking and music & entertainment are the top five application categories iPad buyers use today on their app devices’. They also think that the iPad would be a big ‘cross-over’ device for all non apple mobile consumers.

Consumers hunger to get entertainment content wherever they are (bring their ‘living room’ on the go, as JiWire puts it) and aided by the proliferation of mobile devices (including iPad, smartphone, net-books etc), mobile internet access (over wi-fi + 3G) growth too is poised to explode.

Image Courtesy: http://www.apfelnews.eu


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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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