About       Contact Search  
iPad Growth Will Outpace iPhone: JiWire
By: Prashanth Shantharam  |  12, April 2010

ipad-vs-iphone-2-1264623446JiWire, a mobile audience media company that delivers ads onto your mobile devices over wi-fi, claims to have seen about 5,000 unique sessions from iPad users in public WiFi venues in under 24 hours after the tablet made its debut. According to JiWire, 23% of all mobile wi-fi consumers intend to buy an iPad within a year.

They believe the popularity of wi-fi enabled ipads would be much higher than the yet to be launched 3G. On the first day of the launch of iPad, JiWire pulled their data of network traffic to check how many ipads connected to their national networks of airports, hotels & cafes. Following were its key findings.

4,921 unique sessions from iPad users connecting to our Public Wi-Fi channel
• 22.6% connecting in hotels
• 37.4% connecting in cafes
• 34.8% connecting in airports
• Top 5 DMA’s include New York, San Francisco, Los Angeles, Boston & Chicago, accounting for 33.4% of new iPads connecting

JiWire believes the iPad will grow at a greater pace than the iPhone did as a result of consumers wanting more bandwidth over WiFi. But the company doesn’t think that the iPad would replace or substitute a mobile device or a laptop. The ipad would be a device to get ‘entertainment content on the go’. 850 respondents randomly selected across JiWire’s media channel were surveyed on their iPad acquisition plans and ‘an exciting 23% plan to buy an iPad in the next 12 months!

JiWire adds that, ‘Weather, news, travel, social networking and music & entertainment are the top five application categories iPad buyers use today on their app devices’. They also think that the iPad would be a big ‘cross-over’ device for all non apple mobile consumers.

Consumers hunger to get entertainment content wherever they are (bring their ‘living room’ on the go, as JiWire puts it) and aided by the proliferation of mobile devices (including iPad, smartphone, net-books etc), mobile internet access (over wi-fi + 3G) growth too is poised to explode.

Image Courtesy: http://www.apfelnews.eu

  

blog comments powered by Disqus

  • Referred Content Network
  • Ad-Space
     
     

  • Quote Hanger

    "Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce.” -- Chetan Sharma State of Global Mobile Industry Report1H, 2011



  • Data Point


    AdMob Witnesses 8 Billion Tablet Ad Requests In November, 2011. 700% y-o-y growth

    The Mobile industry will go from 6 Billion connections today to more than 12 Billion by 2020

    Public IT Cloud Services Spending to Reach $72.9 Billion in 2015

    Only 0.5% of advertising dollars goes to mobile phones even though people spend more than 8% of their media time using them

    428.7M mobile phones shipped in Q2, 2011


    74% of app downloads in the U.S are from iOS & Android Devices


    Mobile Search Advertising can be a $2 Billion to $3 Billion Market in 2012



  • Poll
  • Upcoming Mobile Events


Advertise with us
Archives
Ecosystem Firms
Privacy Policy
Terms
Contact Us
 


Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
..Read More