About       Contact Search  
Aatma Studio Launches Phenomenal New ‘iPhone 5 Concept’ Video
By: Prashanth Shantharam  |  6, September 2012

iPhone5Thumnail 3Aatma Studio, the 3d animation and visual effects firm based in San Francisco have followed up their massive 60 Million viewed viral blockbuster – the ‘iPhone 5 Concept Features’ video, and another viral hit – the over 7 Million viewed ‘iPad 3 Concept Features’ with this Computer Generated ‘iPhone 5 New Concept Features’ [VIDEO].

Key features of the Concept iPhone 5 include:

1. A sleek and longer iPhone design outpacing its predecessor by a whole inch; and due its additional length accommodating an extra row of apps on the new homescreen. The new homescreen would house iOS 6’s key app passbook.
2. A mini dock connector and wireless charging
3. Fingerprint Scanning for enhanced security
4. A new notification center that includes a user’s Instagram updates along with Siri Message Center. Siri would have periodically communicated with other smart-machines or connected devices (a connected refrigerator for example), gathered information from the other device and voices out relevant updates to the user within the pull-down notification.
5. Rubberband electronics, enables the iPhone 5 to stretch like a scrunchie. This stretchable technology would allow the iPhone (when pinch-zoomed) to expand to an iPad Mini and also the new iPad and contract accordingly.

Video Overview

The video kicksoff with both iPhone 4S and the new iPhone 5 laying side-by-side. The new iPhone 5 looks majestic as it towers over the old iPhone 4S owing to its longer deisgn. The lower side of the device shows a mini dock connector and the headphone jack that also now resides south of the device. The new iPhone 5 homescreen sports a bluish theme. It begins with a blue battery icon and a charger indicating that the iPhone 5 is being charged wirelessly. The user then Slides to unlock and the fingerprint icon pops up where the user proceeds to place his/her thumb. This feature ensures advanced security for the user. The device goes onto scan the fingerprint and grants access and lands him/her to the homescreen display. We immediately notice a 5 X 4 apps with an additional row being added as the longer iPhone 5 accommodates a new row. The notification is pulled down, and we see the new Notification Center. Weather updates, Instagram feed and a Siri Message Center pops up on the notification menu. The key feature of this iPhone 5 is that Siri syncs with other smart devices and gets the user periodic updates. Case in point, Siri connects with FedEx’s systems and gets the user an update on his/her parcel. It goes on to update the user that his/her flight is cancelled post talking to the travel website database that was used for making a ticket purchase earlier. The user then goes back to the homescreen and invokes the video app and presses play. When the video image is pinched zoom, rubberband electonics kicks in and the entire iphone becomes an iPad mini; pinched zoom again and the iPad mini becomes the standard size iPad, and is then scaled back from the iPad to iPhone.

Quotes from the team

Pramod Modi Shantharam, CEO + Animation Director, Aatma Studio

“Siri would communicate with other smart-machines or connected devices when the ‘internet of things’ comes to fruition. With the advancement in artificial intelligence technology, it wouldn’t come as a surprise if Siri instantly figures out that your flight has been cancelled from the travel site you booked your airline tickets from, and then goes to look into your schedule and books the next available flight, post seeking your permission.

This video represents Aatma’s vision of any future phone and tablet, and it would be great to see some of the mobile original equipment makers of today or tomorrow implementing these features.”

Christopher Bernal, COO + Creative Director, Aatma Studio

“Rubberband electronics is still in its infancy and the materials currently stretches to 200% of its original size. It’ll be great to see them go beyond 200% and stretch to a much bigger size, where a smartphone could be elongated into a large screen TV.

The material could apparently bend, stretch, twist and the device would keep functioning normally.”

All Concept Credit: Aatma Studio


blog comments powered by Disqus

  • Referred Content Network
  • Ad-Space

  • Quote Hanger

    "Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce.” -- Chetan Sharma State of Global Mobile Industry Report1H, 2011

  • Data Point

    AdMob Witnesses 8 Billion Tablet Ad Requests In November, 2011. 700% y-o-y growth

    The Mobile industry will go from 6 Billion connections today to more than 12 Billion by 2020

    Public IT Cloud Services Spending to Reach $72.9 Billion in 2015

    Only 0.5% of advertising dollars goes to mobile phones even though people spend more than 8% of their media time using them

    428.7M mobile phones shipped in Q2, 2011

    74% of app downloads in the U.S are from iOS & Android Devices

    Mobile Search Advertising can be a $2 Billion to $3 Billion Market in 2012

  • Poll
  • Upcoming Mobile Events

Advertise with us
Ecosystem Firms
Privacy Policy
Contact Us

Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
..Read More