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Aatma Studio Launches Phenomenal New ‘iPhone 5 Concept’ Video
By: Prashanth Shantharam  |  6, September 2012

iPhone5Thumnail 3Aatma Studio, the 3d animation and visual effects firm based in San Francisco have followed up their massive 60 Million viewed viral blockbuster – the ‘iPhone 5 Concept Features’ video, and another viral hit – the over 7 Million viewed ‘iPad 3 Concept Features’ with this Computer Generated ‘iPhone 5 New Concept Features’ [VIDEO].

Key features of the Concept iPhone 5 include:

1. A sleek and longer iPhone design outpacing its predecessor by a whole inch; and due its additional length accommodating an extra row of apps on the new homescreen. The new homescreen would house iOS 6’s key app passbook.
2. A mini dock connector and wireless charging
3. Fingerprint Scanning for enhanced security
4. A new notification center that includes a user’s Instagram updates along with Siri Message Center. Siri would have periodically communicated with other smart-machines or connected devices (a connected refrigerator for example), gathered information from the other device and voices out relevant updates to the user within the pull-down notification.
5. Rubberband electronics, enables the iPhone 5 to stretch like a scrunchie. This stretchable technology would allow the iPhone (when pinch-zoomed) to expand to an iPad Mini and also the new iPad and contract accordingly.

Video Overview

The video kicksoff with both iPhone 4S and the new iPhone 5 laying side-by-side. The new iPhone 5 looks majestic as it towers over the old iPhone 4S owing to its longer deisgn. The lower side of the device shows a mini dock connector and the headphone jack that also now resides south of the device. The new iPhone 5 homescreen sports a bluish theme. It begins with a blue battery icon and a charger indicating that the iPhone 5 is being charged wirelessly. The user then Slides to unlock and the fingerprint icon pops up where the user proceeds to place his/her thumb. This feature ensures advanced security for the user. The device goes onto scan the fingerprint and grants access and lands him/her to the homescreen display. We immediately notice a 5 X 4 apps with an additional row being added as the longer iPhone 5 accommodates a new row. The notification is pulled down, and we see the new Notification Center. Weather updates, Instagram feed and a Siri Message Center pops up on the notification menu. The key feature of this iPhone 5 is that Siri syncs with other smart devices and gets the user periodic updates. Case in point, Siri connects with FedEx’s systems and gets the user an update on his/her parcel. It goes on to update the user that his/her flight is cancelled post talking to the travel website database that was used for making a ticket purchase earlier. The user then goes back to the homescreen and invokes the video app and presses play. When the video image is pinched zoom, rubberband electonics kicks in and the entire iphone becomes an iPad mini; pinched zoom again and the iPad mini becomes the standard size iPad, and is then scaled back from the iPad to iPhone.

Quotes from the team

Pramod Modi Shantharam, CEO + Animation Director, Aatma Studio

“Siri would communicate with other smart-machines or connected devices when the ‘internet of things’ comes to fruition. With the advancement in artificial intelligence technology, it wouldn’t come as a surprise if Siri instantly figures out that your flight has been cancelled from the travel site you booked your airline tickets from, and then goes to look into your schedule and books the next available flight, post seeking your permission.

This video represents Aatma’s vision of any future phone and tablet, and it would be great to see some of the mobile original equipment makers of today or tomorrow implementing these features.”

Christopher Bernal, COO + Creative Director, Aatma Studio

“Rubberband electronics is still in its infancy and the materials currently stretches to 200% of its original size. It’ll be great to see them go beyond 200% and stretch to a much bigger size, where a smartphone could be elongated into a large screen TV.

The material could apparently bend, stretch, twist and the device would keep functioning normally.”

All Concept Credit: Aatma Studio

  

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