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M-Commerce to Contribute Nearly 25% of Total E-Commerce Sales by 2017
By: Prashanth Shantharam  |  3, August 2012

ABI Research forecasts that mobile commerce is poised for a huge growth in the next five years. 24.4% of total e-commerce revenues is expected from m-commerce. Rapid adoption of smartphones and traditional brick and mortar retailers investing online are the contributing factors for the growth in m-commerce.

ABI states that the “app-store mentality” has enabled m-commerce expansion. The ease of use has caused consumers to buy more on mobile. The following factors would further fuel the growth in m-commerce or ‘showrooming’ as they term it: introduction of HTML5, visual search, NFC, augmented reality, full Internet browsing, and in-door location.

Depending on how the above mentioned parameters pan out, mobile’s contribution may well exceed 25% of the total e-commerce market.

Image Credit: Mobilemarketingwatch

  

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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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