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M-Commerce to Contribute Nearly 25% of Total E-Commerce Sales by 2017
By: Prashanth Shantharam  |  3, August 2012

ABI Research forecasts that mobile commerce is poised for a huge growth in the next five years. 24.4% of total e-commerce revenues is expected from m-commerce. Rapid adoption of smartphones and traditional brick and mortar retailers investing online are the contributing factors for the growth in m-commerce.

ABI states that the “app-store mentality” has enabled m-commerce expansion. The ease of use has caused consumers to buy more on mobile. The following factors would further fuel the growth in m-commerce or ‘showrooming’ as they term it: introduction of HTML5, visual search, NFC, augmented reality, full Internet browsing, and in-door location.

Depending on how the above mentioned parameters pan out, mobile’s contribution may well exceed 25% of the total e-commerce market.

Image Credit: Mobilemarketingwatch


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