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Flurry Analytics Reveal Apple & Amazon App Store Revenues Leave Google App Store Far Behind
By: Prashanth Shantharam  |  30, March 2012

Mobile app analytics firm, Flurry, released new data which finds that app store revenues of iOS and Amazon is way ahead of Android marketplace’s base Google Play. Flurry examined a basket of similar apps that have presence in all these platforms to conduct this analysis.

Flurry elucidates on their methodology here

Their (the apps compared) primary business models are in-app purchase, which is the revenue type we compare for this analysis. Combined, these apps average 11 million daily active users (DAUs). We measured their revenue over a 45-day period, from mid-January through the end of February 2012.

Apple’s revenue was set to 100% and was used as a yardstick for comparision. Amazon is just an arms length away from catching upto Apple, based on Flurry’s analysis. Google Play is left far behind evident from the graph.

Developers are sure betting on Apple and Amazon ecosystems to generate revenues.

But, Android looks to have the most potential amongst these platforms even though it’s trailing currently in terms of app monetization and revenues. With Android O.S leading the way in market share, it’s only a matter of time that the app ecosystem catches up with Google incentivising developers to produce more apps and eventually profit from the platform.

All Content Credit: Flurry


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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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