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Tablet Users Spend 54% More on Retail Sites Than Smartphone Users: Adobe
By: Prashanth Shantharam  |  19, January 2012

When it comes to mobile retail buying, tablet users spent an average of $123 or 54% more than smartphone visitors in 2011 according to Adobe’s new study. Retail websites also witnessed a 3 point jump from tablet users last year spiking from just 1% in Jan, 2011 to 4% in Dec, 2011.

Adobe conducted the study analyzing 16 billion visits to the websites of 150 retailers in 2011.

Tablet users generally being more affluent than other device users, coupled with the fact that tablets may be easier to shop with are the contributing reasons for tablet users spending more on retail websites.

With regards to the future of tablet shopping, Adobe believes that price points going down on tablets could contribute to higher level of shopping.

Image Credit: slashgear.com


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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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