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iOS Erodes Android’s Share Amongst New Smartphone Buyers: Nielsen
By: Prashanth Shantharam  |  18, January 2012

Nielsen, released its latest numbers from their Mobile Media Report for the Oct to Dec Quarter in 2011. Although Android leads iOS in the OS share by a large margin; amongst new smartphone buyers Android has slender lead over iOS share with 46.9% and 44.5% respectively. IPhone 4S has contributed significantly to eat into Android’s share.

The following is the OS share for the last quarter, 2011

Smartphone penetration is on the rise, with 60% of the new phone buys being smartphones.

All Content Credit: Nielsen

  

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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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