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More Than 1 Out Of 4 Photos + Videos Now Taken on Smartphones
By: Prashanth Shantharam  |  23, December 2011

NPD Group, conducted an online survey of over 3.3K U.S Internet users aged 13 years and over, and find that 27% of pics and videos are now captured on smartphones. NPD also finds that smartphones are replacing basic aim-and-shoot cameras; as there is no need to carry an additional device to capture ‘spontaneous moments’.

However, NPD states that aside from spontaneous moments, for important events, users continue to use basic to higher end cameras and camcorders.

NPD goes onto find that the volume of pics taken by smartphone surged 44% y-o-y from 17% last year to 27% this year.

Owing to the increase in image capture by smartphones, sales of point-and-shoot cameras dipped 17% in volume and 18% in revenue in 2011. Sales of individual pocket camcorders slipped by 13%, with a 10% contraction in revenue.

Image courtesy: mobile.co.uk


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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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