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CTIA + ESRB Launch Mobile Apps Rating System
By: Prashanth Shantharam  |  29, November 2011

Wireless Association, CTIA, in conjunction with the Entertainment Software Rating Board (ESRB) announced the new mobile apps rating system. The rating system is designed to provide consumers information on the age appropriateness of apps, which would hence enhance their decision making process.

Founding members of the rating system include big players such as AT&T, Microsoft, Sprint, T-Mobile USA, U.S. Cellular and Verizon Wireless, with other storefronts expressing an interest in joining, according to CTIA.

CTIA further go onto highlight the rating process of apps.

When developers submit their applications to a participating storefront they will be able to complete a detailed yet quick multiple choice questionnaire that is designed to assess an application’s content and context with respect to its age-appropriateness. This includes violence or sexual content, language, substances, etc., as well as other elements such as a minimum age requirement, the exchange of user-generated content, the sharing of a user’s location with other users of the application and the sharing of user-provided personal information with third parties. Once developers complete all answers to these questions, their applications are rated within seconds. Each rated app is issued a certificate and a unique identifying code that may be subsequently submitted to other storefronts during their respective onboarding processes, avoiding the need for developers to repeat the rating process. This means consistent ratings across participating storefronts and a convenient, cost-free process for app developers.

There is no take yet from app store heavyweights, Apple and Google, on the rating system.

Image Credit: laptopmag.com

Content Credit: CTIA


  

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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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