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China Outpaces U.S as the Largest Smartphone Market in Q3, 2011: Strategy Analytics
By: Prashanth Shantharam  |  23, November 2011

Strategy Analytics’ research finds that smartphone shipments to China at the end of Q3, 2011 was nearly 24M, while U.S was at 23M; hence making China the No.1 smartphone market globally. This is the first time any county has overtaken the U.S in the smartphone market by volume.

On a Q-o-Q basis, the growth trajectories for both of China and U.S paint a diverse picture. While the smartphone market in China surged by up 58% q-o-q, shipments of smartphones in the U.S. contracted by 7% for the same period.

While U.S still retains its number one slot in terms of being the largest smartphone market by revenue, China has now outpaced the U.S with respect to volumes.

SA, goes on to highlight the reasons why China is now a bigger smartphone market

“China’s rapid growth has been driven by an increasing availability of smartphones in retail channels, aggressive subsidizing by operators of high-end models like the Apple iPhone, and an emerging wave of low-cost Android models from local Chinese brands such as ZTE. “

The number one smartphone in China was Nokia (28% share), while HTC was its counterpart for the U.S (24% share)

Image Credit: watchchinatimes.com

Content Credit: Strategy Analytics


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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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