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Global Mobile Data to Balloon 10X by 2016: Ericsson
By: Prashanth Shantharam  |  8, November 2011

Video would drive the mobile data uptick and cause it grow by 10x in the next five years, finds Ericcson in their new Traffic and Market Data report. Other key findings include: Global smartphone traffic is pegged to triple during 2011, and mobile broadband subscriptions will grow at a CAGR of 60% through 2016, to tally close to five billion.

Developing nations would contribute significantly to the growth. From the chart below, developing economies such as – China, India and Africa would significantly add to their existing mobile subscription base.

The most interesting data point of the report predicts that 60% of our data usage in 2016 will be generated by users occupying just 1% of the Earth’s landmass.

Ericsson goes onto state

“By 2016 more than 30 percent of the world’s population will live in metropolitan and urban areas with a density of more than 1,000 people per square kilometre. These areas represent less than one per cent of the Earth’s total land area, yet they are set to generate around 60 percent of total mobile traffic”

Image Credit: gomonews.com

Other Content Credit: Ericsson

  

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    "Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce.” -- Chetan Sharma State of Global Mobile Industry Report1H, 2011



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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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