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Mobile App Downloads to Clock 98 Billion in 2015
By: Prashanth Shantharam  |  7, October 2011

Analyst firm, Berg Insight, forecasts mobile app downloads to reach 98 Billion in 2015; growing at a CAGR of 56.6% between 2010 to 2015. App revenues from paid apps, in-app buys and subscription will spike from € 1.6 Billion in 2010 to € 8.8 Billion or 11.8 B USD in 2015 for app stores. iTunes is likely to maintain its leadership position till 2015.

With respect to direct app monetization, Android is likely to be the No.2 and Windows would claim the third spot.
Berg Insight states that app monetization would continue to be an issue for developers, and would have to be countered with in app ads and purchases that would enable them to bring in the revenues.

“Even though the download numbers will increase during the forecast period, most apps are free to download and app monetisation will be a challenge for developers.

Free to download monetisation strategies such as in-app advertising and in-app purchasing will be increasingly important.”

Berg expects APAC region to account for more than 40% of all mobile app downloads in 2015, and app monetization in this geography would play a crucial role in strengthening the developers’ revenue streams. Hence understanding this region and its cultural context in app usage behavior is critical to any developer.

Another research firm, Gartner, estimates that to this day, nearly 18 billion have been downloaded cumulatively across all app stores, since the launch of the very first app store by Apple in 2008. By 2013, the total number of app downloads would have spiked to 49 billion.

Blending the findings of both Berg and Gartner, it could be deduced that app downloads would grow 2x in a two year timeframe between 2013-2015. The landscape in these two years would no doubt be the most fertile, but 2011-2015 is definitely a golden period to be a mobile app developer, provided they deploy interesting apps and monetize them through innovative business/revenue models!

The Economist states “Today there are over than 425,000 apps in Apple’s online store and more than 250,000 in Google’s Android Market.”

Here’s a pictorial representation of of all things apps.

Image Credit: avatarnewsletter.com + The Economist

Content Credit: Berg Insight + The Economist


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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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