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More Than Half of New Smartphone Buyers Embrace Android: Nielsen
By: Prashanth Shantharam  |  27, September 2011

Nielsen, in its latest study finds the 56% of new smartphone buyers in the last month skewed Android. Android also leads the entire smartphone subscriber base with a 43% share. iOS comes in second with 28% share equally on both new smatphone acquires and total subscribers fronts.

Nielsen states

“Changes in share aside, the smartphone pie is getting bigger. While 43 percent of all mobile subscribers in the US had a smartphone as of August, 56 percent of those who got a new device in the last 3 months chose a smartphone over a feature phone.”

The holiday season and a slew of new smartphone launches in the coming season would accelerate the smartphone adoption, concludes Nielsen

All Content Credit: Nielsen


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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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