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Android Eats Away 20% of iPad’s Market Share in the Last Year: ABI Research
By: Prashanth Shantharam  |  13, August 2011

ABI Research released some of the findings from their “Media Tablets” study. The key one is that Android has taken away 20% of market share from the current Tablet leader iPad. But they also note that, no single Tablet OEM powered by Android has been able to rattle iPad on its own.

ABI goes onto state that even though there have been a slew of Android Tablets released in the last year, and despite it gaining 20% of the share from iPad, each vendor hasn’t differentiated their product enough to compete with iPad. They’ve realesed tablets at a higher price point than configuring them differently from iPad is what ABI opines.

ABI comments

“ Fragmentation within operating system software is hindering growth of this device category. Application developers must choose an initial software platform and may delay starting development if the market potential is not significant. Google’s Android OS has no less than three different software builds deployed across media tablets at the same time.”

Low cost Tablets without frills is being introduced by over 50 vendors this year, and ABI expects the tablet market to balloon in the coming years. They forecast that the annual media tablet shipments globally, are expected to be over 120 million units in 2015.

Image Credit: androidtablets.com

Content Credit: ABI


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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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