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Deutsche Bank Ups Their Estimate of the Global Mobile Phone Market to 1.68B Phones in 2011
By: Prashanth Shantharam  |  26, July 2011

Deutsche Bank’s research wing believes they are still underestimating the size of the global cell phone market, after making a correction in their estimates from 1.57B units to 1.68B units in 2011. Chinese made ‘Shanzai’ phones, which are rip-offs of popular phones and their distribution are the causes for the new estimation. 

DB is still trying to wrap their head around this unorganized cell phone market in China. These fake models typically don’t take the established retail route to sell their phones, making it difficult to know the true size of this market.

Deutsche Bank says

“It’s also worth pointing out that we could still be missing some number of shanzhai phones…In a note following our recent China trip, we pointed out that many of the China handset makers sell $20 phones. These go to emerging markets prepaid customers, and we know no data source capable of tracking these units,”

Aside from this, DB is bullish about both smartphone and basic phone growth. They go onto state that Smartphones shipments will grow by 30% this year on Y-O-Y basis tallying upto 423M units. Android’s share contributes 220M of those, Apple iOS phones 80M, Nokia 70M and Blackberry 50M.

In 2012, they expect smartphone prices to drop and hence contributing to a higher surge in demand.

Image Credit: www.dosprimaseventives.com

Content Via: GigaOm


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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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