About       Contact Search  
Android vs iOS: Mobile Ad Performance Infographic by Inneractive
By: Prashanth Shantharam  |  23, July 2011

Inneractive, a mobile ad mediation platform, captured data points on mobile ads over the top two platforms, Android and iOS in this informative infographic. It appears that iOS has an edge over Android in mobile ad performance, with iOS leading on eCPM and CTRs, while Android has higher fill rates. The visual also tracks the top 5 countries by traffic. Check it out below! 

Image Credit: shoeling.com

Infographic Credit: Interactive + TechCrunch

  

blog comments powered by Disqus

  • Referred Content Network
  • Ad-Space
     
     

  • Quote Hanger

    "Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce.” -- Chetan Sharma State of Global Mobile Industry Report1H, 2011



  • Data Point


    AdMob Witnesses 8 Billion Tablet Ad Requests In November, 2011. 700% y-o-y growth

    The Mobile industry will go from 6 Billion connections today to more than 12 Billion by 2020

    Public IT Cloud Services Spending to Reach $72.9 Billion in 2015

    Only 0.5% of advertising dollars goes to mobile phones even though people spend more than 8% of their media time using them

    428.7M mobile phones shipped in Q2, 2011


    74% of app downloads in the U.S are from iOS & Android Devices


    Mobile Search Advertising can be a $2 Billion to $3 Billion Market in 2012



  • Poll
  • Upcoming Mobile Events


Advertise with us
Archives
Ecosystem Firms
Privacy Policy
Terms
Contact Us
 


Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
..Read More