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Mobile Commerce in the U.S to Touch $31 Billion by 2016: Forrester
By: Prashanth Shantharam  |  18, June 2011

TechCrunch reports that Forrester in their new report projects Mobile Commerce in the U.S to grow at a CAGR of 39% and could hit $31B by 2016. Forrester finds that more online retailers are turning to the mobile medium to enhance commerce, with 91% of current e-tailers having a mobile presence

The projected $31B M-commerce market is just a tiny fraction of global commerce, as it represents just 7% of the total e-commerce pie and an even smaller 1% of the total retail sales.

However, if key factors that promote m-commerce plays out well, shopping over phones could receive a higher traction. Forrester claims that increased security on mobile devices, smartphone sales surge and brick and mortar stores increasing their online and mobile presence would be the contributing factors for the M-Commerce acceleration!

Here is an excerpt from the exec summary of the report from Forrester

While more consumers will purchase more products and categories on their mobile devices over time, retailer investment in the mobile channel continues to remain modest as companies struggle to value the ROI around mobile investments and they cautiously navigate many difficult questions such as how many devices to bet on, whether to partner with third parties, whether to develop an app, how to integrate mobile into store operations, and how to value the impact of mobile on overall sales.

Logo + Content Credit: Forrester

Chart + Content Credit: TechCrunch

  

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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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