About       Contact Search  
Only 40% of Top Sites are Optimized for Mobile Devices
By: Prashanth Shantharam  |  16, June 2011

Blaze, a mobile performance consulting firm, finds that of the top 200 sites in the U.S, only 40% are optimized for the mobile web. iOS has a slightly higher number of sites (42%) optimized for these devices, compared to Android (38%). They go onto find that almost a large chunk of sites aren’t rendered specifically for the Android tablet.

Sites were better optimized for the tablet form factor (iPad) powered by iOS. Their tablet recognition accuracy was much higher where 92% of the 200 sites were able to identify iPad as a tablet and serve up either a tablet-optimized site or the web version.

As Android devices constitute multiple screen sizes, the fragmentation issue appears to be one of the key reasons for lower number of sites rendered for these devices. Of the 200 sites that detect a mobile device, 84% of these sites don’t differentiate between Android tablets and Android smartphones. The same pages were thrown up for both the mobile and tablet form factors.

Blaze states that

“For iOS there is only one phone and one tablet with known resolutions and screen sizes,” “For Android, phones and tablets come in many shapes and sizes with new ones coming out monthly. Variety provides more choice to consumers but creates a burden for site owners to keep up.”

Image Credit: www.wasobe.com

Chart Credit: RWW


blog comments powered by Disqus

  • Referred Content Network
  • Ad-Space

  • Quote Hanger

    "Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce.” -- Chetan Sharma State of Global Mobile Industry Report1H, 2011

  • Data Point

    AdMob Witnesses 8 Billion Tablet Ad Requests In November, 2011. 700% y-o-y growth

    The Mobile industry will go from 6 Billion connections today to more than 12 Billion by 2020

    Public IT Cloud Services Spending to Reach $72.9 Billion in 2015

    Only 0.5% of advertising dollars goes to mobile phones even though people spend more than 8% of their media time using them

    428.7M mobile phones shipped in Q2, 2011

    74% of app downloads in the U.S are from iOS & Android Devices

    Mobile Search Advertising can be a $2 Billion to $3 Billion Market in 2012

  • Poll
  • Upcoming Mobile Events

Advertise with us
Ecosystem Firms
Privacy Policy
Contact Us

Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
..Read More