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Average Smartphone App Consumes 10MB of Data/Hour
By: Prashanth Shantharam  |  20, May 2011

Virgin Business Media conducted a study on data consumption by apps in the U.K and reveals some interesting findings. They find that apps are driving mobile data growth, with some data hungry apps eating up nearly 100MB/Hour putting pressure on both the mobile networks and end user’s data allowance.

Here are some of the findings

• Average smartphone user spends 667 minutes on apps per month
• An average app eats up 0.89MB during five minutes of usage
• Subsequently, they consume 10.7MB/Hr
• A typical app users monthly data consumption would be 119MB or 1.4GB/Yr

Virgin goes on to state that as a consequence of apps consuming so much data, mobile networks are experiencing what they term ‘digital traffic jams’ during peak hours. Thus, causing mobile Internet speeds to decelerate during such times.

With various reports pegging smartphone growth and app downloads to explode even further, the appetite for data consumption by these smartphone apps would increase by similar orders of magnitude.

Here’s what Operators are doing to cater to the growing demand, according to Virgin

“Operators are investing massively in future generation wireless access networks to address the capacity issues, so this trend will likely shift the traffic bottleneck from access to backhaul. Moving to a fibre-optic backhaul service is one of the ways that operators can really future-proof their network”

On the other hand, app developers also need to be more mindful of data consumption of their apps and optimization of data in apps is a challenge they need to surmount.

Image + Content Credit: Virgin Business Media


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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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