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Tablet Penetration Nearly 5% in the U.S but Growth Potential Huge: Nielsen
By: Prashanth Shantharam  |  19, May 2011

Despite the hype on tablets recently, penetration levels in the U.S as of Q1, 2011 stands at just 4.8%, according to research firm Nielsen. Of the 12,000 sample surveyed, only 4.8% owned tablets while smartphones (36%), media players (13%), e-readers (9%), and netbooks (8%) had higher reach than tablets.

For a visual representation, check out graph below that captures the adoption rate of different devices

Peering into the graph in detail, e-readers, smartphones and tablet categories displayed a healthier acceleration in adoption rates amongst the devices represented here, on a one-year time horizon.

Back on the penetration front, nearly 5% is a good start considering the category itself is fairly new and just one device (iPad) so far, making a significant dent and capturing the hearts & minds of people.

Other geography penetration levels are also low – according to Moconews, tablet penetration in the U.K clocks a meager 1.6% adoption rate.

Low penetration rates only means that tablets still have a much larger canvas to paint on, so to speak. Many projections have pegged tablet sales to boom and one of the notable example is that of Gartner forecasting nearly 300M units to be sold by 2014.

iPads are selling at an accelerated clip globally, and a slew of tablets are being and are planned to launch in the short to medium term. If the serpentine lines and quick sell outs during iPad launches across the world is any indication, the global demand does appear huge indicating a ginormous potential for tablet devices to flood the market.

Image Credit: digitrends.com

Content Credit: MocoNews


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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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