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Apps Trump Web Usage on Both Smartphones & Tablets: Zokem
By: Prashanth Shantharam  |  18, May 2011

Mobile analytics firm, Zokem, released a comparative study result that highlights the popularity of app vis-à-vis web on both smartphones and tablets. Apps received 85% of face time on smartphones, almost 6x more popular than web. Face time again skewed apps on tablets, but the difference wasn’t as pronounced as smartphones.

Tablets received 61% facetime allocated to apps, while the web received 39%. The chart below draws the comparison

Zokem notes: ‘As calling and text messaging features are not available on most tablets, only applications, such as games, entertainment, books, office and multimedia, and web browsing are included in the above face time graph.’

Zokem claims that screen size could be a potential reason for web browsing to receive better facetime on tablets than on phones.

“It can be speculated that for tablets, the bigger screen and the better overall user experience in browsing contribute to the relatively higher face time for web browsing. On smartphones, on the other hand, a smaller screen and of course, better availability of apps, contribute to the apps dominance”

Image + Graph + Content Credit: Zokem


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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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