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Mobile Video Advertising Surges; In-Stream Ads Most Effective: Rhythm New Media
By: Prashanth Shantharam  |  3, May 2011

Rhythm New Media‘s latest report elucidates on the state of mobile video advertising from their network and finds the average content views surge by 36% q-o-q. The study was based on their ads served across a multitude of devices such as all iOS devices, Android and other devices.

Here are few key findings of the Rhythm study (percentages representative of Rhythm’s audience)
• 40% of users watch mobile video
o 15% of users consume interactive in-stream ads
o 25% consume interactive pre-roll ads
o 60% tap to interactive video
• “In-Stream Video ads outperform all other video units with a high average completion rate of 87%
o 22% higher clickthrough rates on run of network with a broad reach
• Interactive Pre-Roll is more effective between screens: Video completion rates average 36% between screens vs. 23% at app launch
• Brands in the Entertainment, Telecom, CPG categories ran the most campaigns this quarter”

Image and Content Credit: Rhythm New Media

  

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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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