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Mobile Video Advertising Surges; In-Stream Ads Most Effective: Rhythm New Media
By: Prashanth Shantharam  |  3, May 2011

Rhythm New Media‘s latest report elucidates on the state of mobile video advertising from their network and finds the average content views surge by 36% q-o-q. The study was based on their ads served across a multitude of devices such as all iOS devices, Android and other devices.

Here are few key findings of the Rhythm study (percentages representative of Rhythm’s audience)
• 40% of users watch mobile video
o 15% of users consume interactive in-stream ads
o 25% consume interactive pre-roll ads
o 60% tap to interactive video
• “In-Stream Video ads outperform all other video units with a high average completion rate of 87%
o 22% higher clickthrough rates on run of network with a broad reach
• Interactive Pre-Roll is more effective between screens: Video completion rates average 36% between screens vs. 23% at app launch
• Brands in the Entertainment, Telecom, CPG categories ran the most campaigns this quarter”

Image and Content Credit: Rhythm New Media


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