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20% of Smartphones to be NFC Capable by 2014
By: Prashanth Shantharam  |  15, April 2011

Juniper, forecasts that 1 in 5 or upto 300 Million smartphones globally would be NFC (Near Field Communication) enabled by 2014. By then the U.S is estimated to account for 50% of such smartphones. The short-term global growth would be fueled by carriers launching NFC services in 20 early adopting markets such as France, US and Europe.

Juniper states

“Although there are still hurdles ahead, NFC prospects have been boosted by the succession of mobile operator and device vendor announcements. France is a case in point where operators expect to sell one million NFC devices this year”.
“The industry also needs to work out business models around NFC while ensuring strong security for consumers unfamiliar with the concept of a mobile wallet”.

Juniper goes on say that NFC enabled wave and pay systems, mobile coupons and smartphone posters could soon be common place in the U.S, Europe and other developed countries.

With NFC enabled smartphone proliferation, M-payments and M-Commerce is expected to get a significant boost. Mobile payments innovation is coming from all parts of the globe. Countries such as Kenya et. al., from the African continent have already paved the way with sms enabled payments from feature phones.

If the sms payment model be replicated in other parts of the world to benefit the large feature phone user base, and coupled with NFC capable smartphones, it may lead to a mass-market adoption of M-Payments. The global M-Commerce market has the potential to reach dizzying heights when the supply side M-Commerce stakeholders (Operators, Merchants, Banks, to OEM’s etc) work in concert to propel the market forward.

Is it possible, just, that we might see a world completely devoid of paper currency in our lifetime?!!! Lets watch how this pans out!

Image Credit: Fullissue.com

Content Credit: Juniper


  

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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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