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‘A Mobile Phone Walks into a Shrink’s Office’ – Video
By: Prashanth Shantharam  |  5, April 2011

The Secret Life of Things, explores the theme of sustainability for a mobile phone in this light-hearted and educational animated video. ‘A. Fraud’ counsels a depressed ‘Eric Sun’ who is suffering from an ‘existential crisis’ after being dumped by its owner for a newer model. Interesting revelations are hit upon by the duo, watch the video embed

Leyla Acaroglu from The Secret Life of Things created the animation in collaboration with animator Nick Kallinco.

She says

“Every product created has a life and a history and we can design solutions for that, but we don’t want to freak people out with that message. A lot of sustainability messages focus on the negative but people often disengage from doom and gloom.”
“I wanted to explore the issue in a way that captured the attention of people who usually wouldn’t be interested. I love new media and I wanted to create a quirky animation that hid the message about the environmental impact of products in a humorous context.”

Check out the video embed and watch what could be done to a phone when its life ends. It does have a happy ending as the phone finds out that it has valuable resources that could be recovered and re-used when its life ends.

Image Credit: us.123rf.com

Content Credit: RMIT (Keywords taken from the article are referenced within single quotes- you’ve taught me well RMIT!!:)

Video Credit: The Secret Life of Things


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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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