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Amazon to Throw its Hat in the NFC Ring?
By: Prashanth Shantharam  |  2, April 2011

Bloomberg reports that Amazon is considering working on a Near Field Communication (NFC) based mobile payment solution. Why not is the question, as biggies such as Apple, Google, Microsoft et al., all have their hat in the NFC ring. And the fact that mobile payment market is expected to balloon to over $245 Billion in 2014, according to Gartner..

Yes, the mobile payments space is heating up with big and small firms trying to shape the future. The timing to dive in appears to good as the mobile payments market is poised to explode. Gartner predicts that 340 million global mobile users would be making payments at brick and mortar stores using their phones by 2014.

Bloomberg goes on to state that Amazon’s vision is to be one of the biggest players in mobile commerce. Amazon’s mobile play in the recent times include the launch of the Amazon Appstore for Android and a music streaming service for Android smartphones. Thus making its intent clear on where it wants to focus in the near to medium term future.

Amazon’s speculated NFC play could turn out to be a game changer, as the online retailing giant would be able to leverage on its large customer database; glean insights from their online behavior, marry it with offline inputs and transfer them to the mobile environment.

Image Credit: Androidapps

Content Via: Bloomberg

  

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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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