About       Contact Search  
AT&T, Verizon & T-Mobile Collude to Build Mobile Payment Service ‘Isis’
By: Prashanth Shantharam  |  17, November 2010

CollaborationBig U.S mobile operators, AT&T, Verizon and T-Mobile are collaborating to launch a nationwide mobile commerce network called the Isis. Its objective is to render the wallet holding paper cash, variety of cards such as credit, debit and loyalty obsolete. Isis enables users to make point of sale purchases by just waving their smartphones (ones with integrated radio microchip) against the retailer’s reader. This near-field-communication (NFC) leveraged service would be released over the next 18 months in various parts of U.S.

According to Isis statement, its focus will be on building a mobile payments network that uses ‘smartphone and near-field communication (NFC) technology to modernize the payments process.’ Isis is partnering with Discover Financial Services to build the requisite mobile payment structure. Discover Financial Services’ is accepted by over 7 million merchant locations in the U.S. Barclaycard US is expected to be the first issuer on the network, offering mobile payment products.

The total numbers of consumers of all 3 networks put together is 200 million, and add to that the 7 million merchant locations; Isis has tremendous reach to both consumers and merchants alike. Furthermore, the market for mobile payment is poised to grow from $170 Billion in 2010 to $630 billion in 2014 according to Juniper. And with Google endorsing NFC, with the upcoming release of their OS Gingerbread supporting this technology, Isis could not have timed its entry better.

Image Credit: http://www.socialbrite.org

AT&T, Verizon & T-Mobile Collude to Build Mobile Payment Service ‘Isis’   

>On Deck<

Global Mobile Ecosystem: State of Play

 


blog comments powered by Disqus
  • Now Showing
  • Happy Holidays Domino With 2,000 iPhone 5S
    Video Credit: Youtube + AatmaStudio

  • Subscribe
     
    RSS         


  • Browse By Tags
  • Referred Content Network
  • Ad-Space
     
     

  • Quote Hanger

    "Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce.” -- Chetan Sharma State of Global Mobile Industry Report1H, 2011



  • Data Point


    AdMob Witnesses 8 Billion Tablet Ad Requests In November, 2011. 700% y-o-y growth

    The Mobile industry will go from 6 Billion connections today to more than 12 Billion by 2020

    Public IT Cloud Services Spending to Reach $72.9 Billion in 2015

    Only 0.5% of advertising dollars goes to mobile phones even though people spend more than 8% of their media time using them

    428.7M mobile phones shipped in Q2, 2011


    74% of app downloads in the U.S are from iOS & Android Devices


    Mobile Search Advertising can be a $2 Billion to $3 Billion Market in 2012



  • Poll
  • Upcoming Mobile Events


Advertise with us
Archives
Ecosystem Firms
Privacy Policy
Terms
Contact Us
 


Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
..Read More