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Android Market Clocks 10 Billion App Downloads

Android Market has hit a key milestone, its now clocking 10B app downloads in total, since its launch in 2009. Its now clipping at 1B downloads per month, while it took 20 months for Android to hit the first 1B milestone. 550K devices are activated everyday, contributing to the app consumption. Its rival Apple, stands at 18B downloads as on October ’11.

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06 Dec, 2011
Prashanth Shantharam
CTIA + ESRB Launch Mobile Apps Rating System

Wireless Association, CTIA, in conjunction with the Entertainment Software Rating Board (ESRB) announced the new mobile apps rating system. The rating system is designed to provide consumers information on the age appropriateness of apps, which would hence enhance their decision making process.

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29 Nov, 2011
Prashanth Shantharam

iOS + Android App Downloads by 2011E = 25 Billion

Mobile analytics firm, Flurry, pegs the total app downloads on both iOS and Android platforms together at 25B by 2011E. That’s a 300% spike year over year. 5B app downloads is expected in Dec, 2011 alone, as holiday shoppers are expected to buy more smartphones and hence download more apps.

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11 Nov, 2011
Prashanth Shantharam
Mobile Apps & Customer Engagement: Infographic

Analytics firm, ClickFox, have tracked consumer perception, behavior and frequency of app usage amongst a host of other interesting data points, in this neat infograhic. The data was gathered from ClickFox’s ‘Mobile Apps Consumer Survey’ that they conducted in October 2011.

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09 Nov, 2011
Prashanth Shantharam
Google Invests in Milk

Kevin Rose’s app incubator firm, Milk, drew another round of investment from Google, soon after they’d closed a seed round to the tune of $1.5M. The seed round for Milk was funded by a slew of investors including Chris Sacca, Ron Conway and Michael Arrington to name a few. Milk unleashed their first app, Oink, a week ago.

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07 Nov, 2011
Prashanth Shantharam
Mobile App Downloads to Clock 98 Billion in 2015

Analyst firm, Berg Insight, forecasts mobile app downloads to reach 98 Billion in 2015; growing at a CAGR of 56.6% between 2010 to 2015. App revenues from paid apps, in-app buys and subscription will spike from € 1.6 Billion in 2010 to € 8.8 Billion or 11.8 B USD in 2015 for app stores. iTunes is likely to maintain its leadership position till 2015.

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07 Oct, 2011
Prashanth Shantharam
Famigo Enables Families to Discover Age-Appropriate Apps for Kids

Famigo enables families to easily sift through nearly one million mobile apps available currently on iTunes and Android market combined, and find ones thats most suited for their kids. The age appropriate app search could be refined by including parameters such as ‘good for road trips’ or ‘appeals to wide audience’ or excluding features such as profanity and violence.

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30 Sep, 2011
Prashanth Shantharam
Google Wallet Now Available to Select Users

Google, who unveiled their NFC product, Wallet, in May, is now making it available to the public. It’s currently only for Sprint Nexus S 4G owners via an over-the-air software update. Along with launch partners Citi and MasterCard that’s compatible with Wallet currently, Google adds Visa, Discover and American Express to future versions of Google Wallet.

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19 Sep, 2011
Prashanth Shantharam
Bump App Hits 50M Downloads. Check Out How 10M Active Users Share!

Bump, the app that enables exchange of information between two users by just bumping their phones together has crossed the 50M download barrier recently. Its 10M active users share a multitude of information, from photos, songs to contact info to name a few. Check out this infographic where Bump tracks how their active user base is using the app.

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16 Sep, 2011
Prashanth Shantharam
Makers of Business Data Visualization App Roambi Close a $30M Funding Round Led by Sequioa

Sequioa Capital, led a $30M investment into MeLLmo, the makers of business data visualization app, Roambi. The interactive business intelligence app allows the user to view business critical information on the go. Raombi Flow, the company’s latest product reformats information in a magazine style format, a la Flipboard. 

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15 Sep, 2011
Prashanth Shantharam

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  • Quote Hanger

    "Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce.” -- Chetan Sharma State of Global Mobile Industry Report1H, 2011



  • Data Point


    AdMob Witnesses 8 Billion Tablet Ad Requests In November, 2011. 700% y-o-y growth

    The Mobile industry will go from 6 Billion connections today to more than 12 Billion by 2020

    Public IT Cloud Services Spending to Reach $72.9 Billion in 2015

    Only 0.5% of advertising dollars goes to mobile phones even though people spend more than 8% of their media time using them

    428.7M mobile phones shipped in Q2, 2011


    74% of app downloads in the U.S are from iOS & Android Devices


    Mobile Search Advertising can be a $2 Billion to $3 Billion Market in 2012



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Surfmobee is a site dedicated to providing intelligence on the mobile ecosystem. We track the mobile r/evolution everyday by covering news, reviews, and analysis. We profile emerging and existing ecosystem firms and highlight their innovation and impact to this space. We also periodically publish insightful research that elucidate on the mobile universe issues, opportunities and trends
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