Twitter’s mobile strategy appears to be paying off ever since they launched official clients on the iPhone, Blackberry and Android platforms. According to Twitter CEO, Ev Williams, Twitter’s total mobile users has surged 62% in the last four months. What’s interesting is nearly 16% of new users begin their Twitter experience on a mobile device, either via official or third party apps, mobile web or sms. ..Read More
Twitter’s Mobile Usage Surges By: Prashanth Shantharam | 3,September 2010 |
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Apple Launches its Music Social Network ‘Ping’
By: Prashanth Shantharam | 2,September 2010 | View Comments
By: Prashanth Shantharam | 2,September 2010 | View Comments
At the Apple event today in San Francisco, the company unveiled its music social network called Ping. This service allows the user to share with the world or just their circle of friends what they’re listening to; also concerts and event information can be shared. Ping would be baked into iTunes for PC, iPhone and iPod Touch. Instead of leveraging on existing social networks, Apple has leveled up and designed a social network exclusively for its 160 Million user base across 23 countries to help them share music effectively. ..Read More
>On Deck<Global Mobile Ecosystem: State of Play
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BlackBerry Losing its Hold on Enterprise Market
By: Prashanth Shantharam | 1,September 2010 | View Comments
By: Prashanth Shantharam | 1,September 2010 | View Comments
Blackberry has long been the weapon of choice for execs in corporations, and preferred by the enterprise due to its strong security and data management features. But the enterprise tide is skewing towards other platforms such as iOS and Android, states Bernstien Analyst Pierre Ferragu. Saturation of the email market is contributing to the shift by enterprises to other platforms. Consumer/employee preference to other smartphones is another key factor. Nearly 3/4th of the firms surveyed are now using iPhones, Windows Mobile and Android run devices to access their email on the go ..Read More
Verizon customers (only currently) in the U.S could avail the new Bing app on their Android phone. The app is stacked with features such as search on images, movies, news, maps and directions. The map feature is interesting; along with directions it also provides the user traffic and satellite views. The app also has a local business search layer baked into it, although not as robust as a Yelp but it could help with the essentials such as finding a grocery or flower store. ..Read More
Mozilla Unveils its Mobile Web Browser Dubbed Fennec
By: Prashanth Shantharam | 28,August 2010 | View Comments
By: Prashanth Shantharam | 28,August 2010 | View Comments
Mozilla, unveiled its alpha release of its mobile web browser codenamed Fennec for Android and N900 smartphones. The Fennec Alpha, runs on the same technology and add ons that powers their desktop browser and syncs features such as bookmarks, browsing history, passwords, form data and open tabs to the mobile browser. ..Read More
Study Reveals 15% of Consumers Have Used Mobile to Make Purchases
By: Prashanth Shantharam | 27,August 2010 | View Comments
By: Prashanth Shantharam | 27,August 2010 | View Comments
Demandware, an ecommerce provider in conjunction with AT&T’s sterling commerce conducted a retail study to find that more consumers are increasingly using mobile devices to shop. The key finding from their survey, which aimed to measure consumer attitude towards mobile shopping, indicates that 15% of the consumers have used their mobile devices to make purchases. On the flipside, consumers concern over mobile shopping security risks are quite high, coupled with ease of use concern may impede the growth of mobile shopping and payments. ..Read More
Ground Truth, a mobile media measurement company finds that the visitors to mobile dating sites nearly doubled since summer began in the U.S. The company says the traffic witnessed a 92 percent jump between the first week of June and the last week of July. On average a user spends nearly 13 minutes a week on mobile dating sites, closing in on one minute per session, says Ground Truth. ..Read More
Android Ad Click Throughs Significantly Higher than iPhone
By: Prashanth Shantharam | 25,August 2010 | View Comments
By: Prashanth Shantharam | 25,August 2010 | View Comments
Chitika, an online ad network states that Android users are 80% more valuable than iPhone users. Android users click on more ads with Android OS click thru rates (CTRs) at 1.187% compared to iPhones’ 0.654% based on a sample of 1.3 M ad impressions across its network. iPad has a much higher click thrus than iPhones at 1.010%, says Chitika. ..Read More
Windows Phone 7 Launch Just Round the Bend!
By: Prashanth Shantharam | 24,August 2010 | View Comments
By: Prashanth Shantharam | 24,August 2010 | View Comments
Microsoft in its blog post today, states that their Windows Phone 7 would be available on shelf in a blink of an eye. This blink is still a couple of months away, we suspect. The company also says that developer interests have peaked with thousands keen on developing interesting apps for the platform. Microsoft seems bullish in their plans to garner market share away from current behemoths, Apple and Android. ..Read More
There’s been a spike in discussion on Net neutrality of late. The concept sounds simplistic in theory which essentially is a ‘principle that advocates all internet traffic to be treated equally’. But it could be quite complex to get a firm grasp of the core constructs. There are proponents of the theory and there are significant opponents as well. This infographic developed by Online MBA discusses 15 facts on net neutrality and is a good starting point to comprehend and research further on this topic. ..Read More
